Field Notes Jessica Affatato Field Notes Jessica Affatato

The Cadence-Decay Loop

Most of us leave a great workshop fired up, and a few months later the energy is gone. The research says that fade is normal. Here's what it means for how we support founders.

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Field Notes Jessica Affatato Field Notes Jessica Affatato

Comfort vs. Resources

Close-knit groups of women founders build real trust. New research shows why that matters, and why the referrals and opportunities usually come from somewhere else.

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Field Notes Jessica Affatato Field Notes Jessica Affatato

What National Data Can't Count

A new report on rural entrepreneurship finds that much of what makes a place work is informal, and hard for national data to count. That's a measurement problem, and it decides where the money goes.

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